Sony Cyber-shot RX100 III

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One-of-a-kind performance, all-in-one convenience.

20.1MP (effective) 1.0"-type Exmor R CMOS sensor
The 1.0"-type Exmor R back-illuminated CMOS sensor ensures bright, clear detail in all your photos and video. Sony's special back-illuminated design permits four times better light capture by moving light-blocking wire circuitry to the back side of the sensor.

BIONZ™ X for superior detail and texture
All digital cameras need to convert the light captured by their sensor to a beautiful digital photograph. The engine that powers this conversion is just as important as your lens and a high-resolution sensor--so Sony developed the remarkable BIONZ(tm) X processor, allowing more natural details, more realistic images, richer tonal gradations, and lower noise while shooting both photos and movies.

ZEISS® Vario-Sonnar T* 24-70mm F1.8-2.8 lens
The 24mm wide-angle gets more of the scene—ideal for architecture and landscapes, while the 70mm setting (at a bright F2.8) is great for portraits, close-ups (30cm distance), and creative background blurring. Leveraging over 150 years of experience in precision optics, the ZEISS lens gives your recordings intense contrast and sharpness, free from glare and reflection thanks to an advanced multi-layer coating.

Shoot better with built-in electronic viewfinder
The built-in electronic viewfinder offers more accurate and engaged photo composition, especially in bright lighting. An eye sensor allows instant switching between the viewfinder and LCD screen for convenient, intuitive shooting.

Area-specific noise reduction
Area-specific noise reduction selectively divides the image into areas based on patterns (such as edges, textures and evenly colored areas like blue sky), and then applies the most appropriate noise reduction for each area to improve image quality, especially at high-sensitivity settings.

Detail reproduction and diffraction reduction
Utilize the full performance of your sensor and lenses. Detail reproduction technology prevents the overemphasized outlines that plague most digital images. Diffraction reduction suppresses the effects of diffraction, which causes points of light to appear blurred especially at small aperture settings (large F-numbers).

50 Mbps in XAVC S handles fast-moving scenes
The high-bit-rate XAVC S format is provided for videographers ready to take their work to the next level. Delivering incredible quality, XAVC S is built from the XAVC format used by professional movie makers and broadcasters, while employing intelligent data compression to bring about consumer-friendly editing and file sizes.

Choose from XAVC S and AVCHD recording formats
The high bit-rate XAVC S format enables Full HD image recording at 50Mbps for extremely high-quality expression and minimal noise.Additionally, you can shoot Full HD with AVCHD, then easily edit that format in many different programs.

Full-pixel readout reduces artifacts
By using the power and speed of the BIONZ X processing engine to read the data from all of the image sensor''s pixels at high speed, artifacts are effectively suppressed so that a non-jagged, high-resolution image is captured. The end result is video clarity superior to even expensive full frame DLSR models.

Take great portraits with Eye Autofocus
Eye Autofocus makes taking the perfect portrait much easier. A challenge of professional-style portraiture with beautifully blurred background is keeping the eyes in perfect focus. Sony's Eye Autofocus feature takes care of this complexity, letting you concentrate on capturing your subject at the just the right moment.

Lock-on autofocus tracks moving subjects
Having a hard time maintaining needle-sharp focus as your subject moves into--or out of--the frame, turns away from the camera, or even has objects such as trees come between you and them? Lock-on autofocus solves all these challenges, whether you are capturing your kids in the backyard, or shooting professional ski movies.

Manual focus options for creative control
Sometime you want more creative control than is possible on auto settings. Manual Focus (MF) mode is the answer. Features such as MF Assist (enlarging the image) and Peaking (highlighting edges in focus) make it easy to incorporate manual focus in your shooting when you desire that added flexibility.

180-degree tiltable LCD screen for flexible composition
High resolution 3.0" screen with tilt capability allows perfect framing of otherwise impossible over-head or low-angle shots.

Multiple recording formats provide video versatility
Shoot to suit, with a range of video formats available. Capture using the high bitrate AVCHD or XAVC S codec for editing and playback on big screens; or choose the MP4 mode for quick uploading and sharing.

View your 4K photos on the big screen
Display your photos and videos beautifly on a Sony 4K television for easier enjoyment with family and friends. HDMI cable ports allow simple, fast connections.

Support for PlayMemories Camera Apps
Enjoy a camera that gets more functional with time. Choose from the growing range of PlayMemories Camera Apps, for remote control, picture and video effects and much more. Installation is simple using your computer or the camera's own Wi-Fi connection. Check out all the apps at https://www.playmemoriescameraapps.com (note: may not be available in all regions)

Control ring and Custom button
Convenient lens-mounted control ring lets you select shutter speed, aperture, and more for added creative control—another feature making this camera ready for serious photographers. Additionally, customizable buttons allow you to program 42 possible functions to best adapt the camera''s capabilities to your shooting style.

SDXC + MS Pro Duo slot compatible
Powerful Rechargeable Battery Pack NP-BX1

Alternatively please call 02380 221597 or email southampton@lcegroup.co.uk for further information.

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