Sony Cyber-shot HX90V (DSCHX90VB)

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30x zoom lens with ZEISS® quality built in
The result of over a century and a half of ZEISS expertise in high-precision optics is perfectly clear: this 24-720mm lens renders portrait, close-up, and landscape images in natural glory from every perspective, with vivid sharpness and contrast intact. ZEISS T* multi-layer anti-reflective coating effectively eliminates surface ghosting and flare.

Exmor R™ CMOS sensor for extra sensitivity
The more light is allowed to strike a sensor, the more brilliant a resulting image will look. So the Exmor R CMOS sensor with 18.2 effective megapixels employs back-illuminated design to let four times more light in than a more conventional sensor, is twice as sensitive to light, and even features Sony Column A/D Conversion technology to reduce image noise.

BIONZ X™ for more detail and less noise
To transform data from the Exmor R CMOS sensor into high-resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing and area-specific noise reduction technologies. This combination makes it possible to reproduce realistic images of truer colours and textures with exceptional precision in real time.

OLED Tru-Finder™ improves the view
Built in pop-up OLED electronic viewfinder plus a tiltlable LCD for all situations. The high-resolution LCD monitor on the camera back can be tilted up to 180 degrees. So when you're in front of the camera, you can easily view the LCD monitor to check the framing before you shoot a selfie, for example. This flexibility also lets you comfortably maintain stress-free posture while monitoring a scene that you want to shoot at a low position.

180-degree tiltable LCD monitor for easy framing
The high-resolution LCD on the camera back can be tilted up to 180 degrees. So when you're in front of the camera, you can easily view the LCD to check the framing before you shoot a selfie, for example. This flexibility also lets you comfortably maintain stress-free posture while monitoring a scene that you want to shoot from a low angle.

Fast Wi-Fi/NFC™ connection simplifies sharing
You can use built-in NFC (Near Field Communication) to make a quick connection via Wi-Fi with Android mobile devices. Then, you can share favourite photos and movies within moments by sending them directly from the camera to the smartphones and tablets of friends and family members. Downloading PlayMemories Mobile onto your mobile device enables you to control the camera remotely.

More flexible movie formats
The new XAVC S format captures movies detailing extra-smooth action and high-quality sound with great fidelity to the original sources. Whether you''re shooting in XAVC S or high-definition AVCHD format, you can also simultaneously record another version of the same scene in a compressed, web-friendly MP4 format for convenient sharing.

GPS charts your course
The built-in GPS geotags photos and movies, so you can track your trip's shooting locations precisely. Later, to relive the fun that's been captured in the footage, use www.photos.google.com software to recall journeys, wherever on Earth you shot them on camera. With Map View mode, the path and images of a journey appear on a trail map.

Control ring and grip take hold
For fuller-scale operability, you can assign frequently used manual focus, step zoom, quick zoom and other functions to the control ring around the circumference of the lens in front, then access and use those functions instantly as needed when shooting. Moreover, the camera grip has been ergonomically designed for optimal handling stability at all times.

Intelligent Active Mode keeps blur away
Have no fear of handheld movie shooting. Intelligent Active Mode, featuring Sony's advanced frame-analysis technology and 5-axis image stabilisation, compensates for camera shake. This mode reduces the blurriness that tends to occur in images when shooting handheld or shooting while chasing a subject in action.

P/A/S/M modes for exposure as you like it
Put your creative intentions in motion with Programmed AE (P)/Aperture priority (A)/Shutter-speed priority (S)/Manual (M) exposure modes. These modes provide you with all the flexibility that you need to manually control exposure and adjust background blur in order to capture the image that you're looking for.

Customisable settings for personal command
Assign frequently used functions (Focus mode, White Balance, Picture Effect, etc.) to customisable buttons and keys for easier, quicker access to such functions while shooting. For example, you can assign 12 functions to the Function button, then press it, choose a function, and adjust function parameters via the control ring or rear control wheel.

Extra-speedy & precise Fast Intelligent AF
An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.

Digital level gauge for even framing
The camera's digital level gauge uses easy-to-read graphics to indicate clearly whether the camera is level and enables fine adjustment of horizontal alignment during shooting. It's useful for avoiding the occurrence of camera roll, to help ensure that your shots look steady and well-framed.

PlayMemories Camera Apps add personality
Enhance your creative expression with PlayMemories Camera Apps, offering a growing range of enjoyable applications that are easy to download. Not only do these apps give you greater functionality — they are the ultimate means of personalising your camera to fulfill your

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