Sony A7 III Full Frame Mirrorless Camera Body

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The Sony a7 III is equipped with an updated sensor design, making it suitable for both photo and video applications in various working conditions. It features a new 24.2MP Exmor R BSI CMOS sensor and BIONZ X processor, which improve image quality, video capabilities, and AF performance, especially in low-light situations. The camera also comes with a redesigned body, a new touchscreen LCD, an improved EVF, a larger battery, and dual memory card slots.

Empower your creativity with precision and flexibility
The Sony Alpha A7iii offers an unparalleled combination of high-speed performance and outstanding imaging capabilities, all housed within a compact design. This full frame mirrorless camera empowers you with the precision and flexibility to capture those rare, fleeting moments exactly as you envision.

Experience realism in every detail
Equipped with a new back-illuminated image sensor and an advanced image processing system, the Sony a7 III caters to diverse shooting requirements. It delivers the high-quality imaging prowess as expected from full-frame cameras, rendering scenes with captivating, realistic detail.

Uses the next-gen sensor and processor for stunning processing speed
The latest iteration of the 24.2-megapixel Exmor R™ CMOS sensor now features a back-illuminated structure, and combined with the state-of-the-art BIONZ X™ image processing engine and front-end LSI, it achieves data readout speed twice as fast and a data processing capability 1.8 times higher than previous models.

Back-illuminated sensor with higher sensitivity and readout speed
The camera's 35mm full-frame CMOS image sensor boasts a back-illuminated structure, resulting in enhanced light collection efficiency. It further expands circuitry scale and, with the help of a copper wiring layer for faster data transfer, outputs data at a high speed while reducing noise to reveal fine details in every picture.

Reducing noise for high-resolution images
Achieve up to a 1.5-stop improvement in image quality. The standard ISO range has been extended to ISO 100-51200 (expandable to ISO 50-204800 for stills). Thanks to Detail Reproduction and Area-specific Noise Reduction technologies, image details are preserved and noise is reduced. Even at high ISOs, there's no need to worry about noise and image deterioration.

Subtle gradation from shadow to highlight
The Sony A7 III's redesigned CMOS sensor and image processor offers an approx. 15-stop dynamic range at low-sensitivity settings, ensuring smooth transitions from shadow to highlight. This provides greater creative freedom in your imaging.

True-to-life colour reproduction
Experience a dramatic enhancement in colour reproduction performance, rendering subjects with a more natural colour that is akin to real life. From skin tones in portraits and blue skies in landscapes to vivid hues in still life images, the colours are incredibly accurate and realistic.

Precise shots with 5-axis stabilisation
The latest high-precision stabilisation system uses a stabilisation unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage. It effectively compensates for five types of camera shake across a wide range of lenses, ensuring excellent overall performance.

14-bit RAW output for rich gradations
The latest BIONZ X image processor and front-end LSI process image signals in 16-bit form for smoother, more natural gradation. Moreover, this processor enables 14-bit RAW data output, even in silent or continuous shooting mode.

Enhanced autofocus performance
The addition of 4D FOCUS in the a7 III has dramatically increased the Autofocus (AF) performance, mirroring the improvements first noticed in the a9. The camera's autofocusing capabilities allow it to hold onto swiftly moving subjects, such as dancers, boxers, or wildlife in action, making it ideal for capturing unpredictable motion.

Comprehensive coverage with 4D FOCUS
With a whopping 693 phase-detection AF points, the Sony Alpha A7III covers approximately 93% of the image area. An additional 425 densely positioned contrast-detection AF points work simultaneously to bring crispness and clarity to the focus.

Rapid autofocus speed with 4D FOCUS
The AF speed is twice as fast as its predecessors thanks to the combination of focal-plane phase-detection AF, known for its speed and tracking, and high-precision contrast-detection AF. Sony's advanced Fast Hybrid AF ensures that fast-moving subjects are captured with precision.

Unwavering tracking with 4D FOCUS
The AF performance, inherited from the a9, ensures accurate tracking for continuous shooting of rapid action. The swifter image sensor readout allows for complex subject motion tracking, predicting sudden movements with precision, and capturing those crucial, decisive moments.

Reliable AF in low-light conditions
The innovative AF algorithms ensure high precision, even in low light levels as low as EV-3. The result is a more reliable autofocus in darker scenes.

Focal-plane phase-detection AF supports A-mount lenses
With 693-point focal-plane phase-detection AF, wide area coverage and instant response are guaranteed. It offers high tracking performance even when an A-mount lens is mounted via the LA-EA3 mount adaptor.

Revolutionising portraiture with Eye AF
The Sony Alpha A7III now allows Eye AF to be used with AF-C mode, enabling quick and efficient eye detection and tracking when shooting stills. This feature totally transforms your portraiture, maintaining optimum focus even if the face is partially hidden. Even when looking down. Even when backlit.

Intuitive focus control via touch screen
The a7 III is equipped with Touch Focus and Touch Pad functions, allowing users to drag the focus frame intuitively with their fingertips while using the viewfinder.

Autofocus in Focus Magnifier
Autofocus for stills is now usable while the focus area is magnified in the viewfinder or monitor. This feature is ideal for precision-focus photography, especially when focusing on small areas.

Advanced AF settings for more versatility
AF tracking sensitivity for stills can be adjusted in five steps. AF areas or points can be changed as you switch between horizontal and vertical orientation. Custom buttons can also be assigned to focus point settings.

High-speed continuous shooting for capturing the height of the moment
The Sony a7 III can shoot continuously at up to 10 fps with AF/AE tracking and up to 8 fps when shooting in live-view mode. The full frame mirrorless camera also supports silent shooting at up to 10 fps with AF/AE tracking at maximum resolution.
Precise, high-speed continuous shooting

Experience the power of capturing instant action with the high-speed continuous shooting feature that offers up to 10 fps—or 8 fps for live-view shooting—with AF/AE tracking. Enjoy the convenience of capturing approximately 177 standard JPEG images, 89 compressed RAW images, or 40 uncompressed RAW images in a single continuous burst.

Absolute silence for uninterrupted, continuous shooting
The Sony a7iii offers silent shooting at up to 10 fps with AF/AE tracking. This feature is indispensable in situations where even the slightest noise could disrupt capturing the perfect shot.

Anti-flicker for consistent imaging
The a7iii's anti-flicker shooting feature detects artificial lighting flicker and times the shutter to reduce exposure and colour inconsistencies in high-speed shots and between continuous images.

Enhanced functionality for continuous shooting
Enable quick review, deletion, or protection of groups of shots taken in continuous mode. Access the menu screen, change settings, or operate image playback even during data writing for increased efficiency.

4K HDR resolution
The Sony Alpha A7III not only captures stunning 4K movies with 2.4-times higher oversampling but also introduces a new HLG (Hybrid Log-Gamma) picture profile, supporting an instant HDR workflow.

Uncompromising image resolution
Full-pixel readout without binning for high-resolution 4K movies makes it possible to condense approximately 2.4 times the data required for 4K movies, reducing moiré and jaggies. Select between full-frame or Super 35mm mode as needed. Additionally, 4K recording utilises the XAVC S format at bitrates as high as 100 Mbps.

Enhanced autofocus for comprehensive performance
The a7iii's improved Fast Hybrid AF combines focal-plane phase-detection AF and contrast-detection AF for locking onto and smoothly tracking moving subjects. An expanded AF area similar to that for still images is available for movies too. The full frame mirrorless camera's reduced low-end AF drive speed allows for more pronounced slow focus effects, offering greater flexibility to match focus response to specific scenes.

Instant HDR workflow with HLG (Hybrid Log-Gamma)
The new HLG picture profile supports an instantaneous HDR workflow. Movies recorded in HLG picture mode deliver lifelike visuals with minimised black-crush or blown highlights, preserving gradation and details without the need for colour grading.

S-Log3 and Slow and Quick Motion Support
The camera supports S-Log3 for improved gradation from shadows to mid-tones and a broader dynamic range of up to 14 stops. Plus, choose a frame rate from 1 to 120/100 fps for 60x quick motion and 5x slow motion.

Assured reliability for quality shooting
The a7 III's operability is enhanced by quick shooting control, crystal clear views through the Tru-Finder, flexible connectivity, extended shooting endurance from various power sources, and high durability even in dusty and wet environments.

Extended power for extensive professional use
The Sony Alpha 7 III makes use of a high-capacity NP-FZ100 battery, offering approximately 2.2 times the capacity of a standard NP-FW50 battery. This allows for an impressive 710 photos on a single full charge. For faster charging, opt for the BC-QZ1 optional battery charger over USB charging.

Dual media slots with UHS-II compatibility
Equipped with two media slots, the a7iii can also support UHS-II for fast data writing. This allows for simultaneous or relay recording, separate RAW/JPEG data and stills/movies, and data copying between cards.

Quick access menu
The new My Menu feature allows you to register up to 30 frequently used items for instant access, enabling users to create and customise a menu tailored to their specific needs.

In-camera image rating
The rating function on the Sony A7III allows you to rate your captured still images from one to five stars on the spot. This function can be assigned to a custom button and accessed directly from the playback screen.

High-speed connectivity for streamlined workflow
The Alpha 7 III features a USB 3.1 Gen 1 compatible USB Type-C™ port for high-speed PC Remote data transfer, making it smooth and effortless for handling large image files produced during PC-tethered shooting.

Ergonomic and robust grip
The camera's grip has been redesigned with input from professional users to improve the handling experience, particularly when using large aperture lenses.

Rugged Magnesium Alloy Chassis
The camera's top cover, front cover, and internal frame are constructed from light, high-rigidity magnesium alloy for enhanced durability

Reinforced lens mount
The lens mount is now secured with six screws, enhancing durability when using heavy optics.

Dust and moisture resistance
All key buttons and dials are sealed to minimise dust and moisture infiltration, ensuring reliable operation in challenging shooting conditions.

Versatile tiltable LCD screen
The 3.0 type 922k dot LCD screen tilts upwards and downwards, offering flexible framing and monitoring options.

Advanced Tru-Finder EVF
The Tru-Finder EVF provides excellent resolution, contrast, gradation, colour reproduction, and corner-to-corner visibility. It also boasts 40% faster startup.

AF-ON Button for Instant Autofocus
Activating the AF-ON button helps you focus on timing your shutter release without needing a half-press focus sequence.

Efficient multi-selector
The multi-selector allows you to smoothly shift focus points, ensuring you never miss a shot when capturing moving subjects.

Sony's New Imaging Edge software suite
Maximise image quality, improve production efficiency, and fine-tune RAW-based images with Sony's Imaging Edge software suite. Use "Remote" for remote-controlled shooting and live-view PC screen monitoring; "Edit" for developing RAW data into high-quality photos; and "Viewer" for viewing, rating, and selecting photos from a list of shots.

Firmware Updates:

Software version 3.0 for a7Riii & a7iii

Scheduled Release: April 2019
Introducing Eye-AF for animal eyes, an exciting development for wildlife photographers.
Real-time AF Performance can be activated by half pressing the shutter button.
Interval shooting functionality for creating time-lapse movies.

Software version 3.01 for a7Riii & a7iii

Scheduled Release: 16/05/2019
Memory cards stability
Fix an issue that there is a case the user cannot add items in My Menu under specific conditions.

Register your product at My Sony to receive a 1 year extended warranty.
https://www.sony.co.uk/exwarranty

Alternatively please call 02380 221597 or email southampton@lcegroup.co.uk for further information.

A7 III Body
AC Adaptor AC-UUE12
Accessory shoe cap
Body cap
Eyepiece cup
Micro USB cable
Rechargeable Battery NP-FZ100
Shoulder strap

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