Sony A7 III Mirrorless Camera with FE 28-70mm Lens

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The Sony a7 III is equipped with an updated sensor design, making it suitable for both photo and video applications in various working conditions. It features a new 24.2MP Exmor R BSI CMOS sensor and BIONZ X processor, which improve image quality, video capabilities, and AF performance, especially in low-light situations. The camera also comes with a redesigned body, a new touchscreen LCD, an improved EVF, a larger battery, and dual memory card slots.

Gain control of expressive freedom
With outstanding imaging capability and high-speed performance contained in a compact body, the a7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.

Rendering scenes in realistic detail
A newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

Newly developed sensor, evolved image processor
The latest technology achieves stunning processing speed
A new version of the 24.2-megapixel4 Exmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.

Back-illuminated full-frame sensor
Higher sensitivity and readout speed
The camera's 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.

Reducing noise in high-resolution images
Up to 1.5-stop improvement in image quality
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.

Subtle gradation from shadow to highlight
Dynamic range of up to approx. 15 stops
Approx. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.

Faithful colour reproduction
More accurate colour reproduction straight out of the camera
Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.

Steadier shots with 5-axis stabilisation
The latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.

14-bit RAW output for rich gradations
For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode.

Take aim with high AF performance
4D FOCUS — AF performance evolves
AF performance is improved using the same AF advancements as in the a9 and applying it optimally, so once the a7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won''t easily let them go.

4D FOCUS: Stunning wide coverage
693. Remarkable number of phase-detection AF points
This camera features 693 phase-detection AF points covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points to improve focus.

4D FOCUS: Fast AF speed
Up to two times faster AF performance
Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony's sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.

4D FOCUS: Steadfast tracking
Enhanced AF tracking for swiftly moving subjects
The AF performance inherited from the a9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.

Reliable AF down to EV-3 brightness
Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.

Focal-plane phase-detection AF supports A-mount lenses
693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.

Eye AF revolutionises portraiture
With the a7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture. Even if face is partially hidden. Even when looking down. Even when backlit.

Focus control via touch screen
The a7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.

AF in Focus Magnifier
Use autofocus for stills while focus area is magnified in viewfinder/monitor, and magnify view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.

More versatile AF settings all around
AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.

Fast continuous shooting captures the height of a moment
The a7 III can shoot in a continuous burst at up to 10 fps with AF/AE tracking and up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10 fps with AF/AE tracking at maximum resolution.

Confidence-boosting continuous shooting
Capture an instant action with continuous shooting of up to 10 fps — or 8 fps for live-view shooting — with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.

Shoot continuously in absolute silence
This camera allows silent shooting at up to 10 fps with AF/AE tracking. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.

Anti-flicker shooting
Artificial lighting flicker is detected and the shutter is timed to minimise possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots.

Better operation during continuous shooting
Groups of shots taken in continuous mode can be reviewed, deleted or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.

High-resolution 4K HDR
As well as new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.

Image resolution uncompromised
Full-pixel readout without binning for high-resolution 4K movies
Full-pixel readout without binning in 35mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimising moiré and jaggies. Full-frame or Super 35mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.

More comprehensive autofocus performance
Improved Fast Hybrid AF for movie recording
Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area similar to that for still images is now available for movies too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.

HLG (Hybrid Log-Gamma)3 for instant HDR workflow
A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimised black-crush or blown highlights that can deteriorate gradation and details, without colour grading. High flexibility to fine-tune images as desired (colour grading required). Instant high-quality image (colour grading not required)

Supports S-Log3 and Slow and Quick Motion
S-Log3 improves gradation from shadows to mid-tones and widens dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.

Shoot with more assured reliability
Reliable features and operation in a compact body
The a7 III''s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions.

Longer battery life to shoot for more professional lengths
The a7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB.

Dual media slots, UHS-II support
With two media slots, including one that's UHS-II-compatible for fast data writing, the a7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.

My Menu: faster to your favourites
Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customise an optimal menu for your own convenience.

Rating function
With rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.

High connectivity for smooth workflow
USB 3.1 Gen 1 compatible USB Type-C™ port makes high-speed PC Remote data transfer smooth and effortless, for handling large image files that are produced using PC-tethered shooting.

Comfortable Rigid Grip
The 'feel' of the camera with a large aperture lens attached has been improved after re-examination of the grip shape with help from pro users.

Tough Magnesium Alloy Chassis
Light, high rigidity magnesium alloy top cover, front cover, and internal frame help make the body very durable.

Improved Mount Rigidity
The number of screws securing the lens mount has been increased to six in order to ensure durability even when using heavy optics.

Resistance to Dust and Moisture
All major buttons and dials are sealed to minimise entry of dust and moisture, ensuring reliable function in tough shooting conditions.

Tiltable LCD screen
3.0 type 922k dot LCD tilts upwards and downwards for flexible framing and monitoring of the shot.

Tru-Finder
This EVF offers excellent resolution, contrast, gradation, colour reproduction and corner-to-corner visibility with 40% faster start up.

AF-ON button
Press AF-ON button to activate autofocus, so you can concentrate on timing an instant shutter release without a half-press focus sequence.

Multi-Selector
A multi-selector lets you smoothly shift focus points to shoot moving subjects conveniently without missing fine shooting opportunities

New Imaging Edge software suite from Sony
Imaging Edge software suite can maximise image quality, improve production efficiency and help you finely adjust RAW-based images. Use its "Remote" to remotely control shooting while monitoring scenes via live-view PC screen; "Edit" to develop RAW data into high-quality photos; and "Viewer" to view, rate and select photos from a list of shots.

Firmware Updates:

Software version 3.0 for a7Riii & a7iii

Scheduled Release: April 2019
Introducing Eye-AF for animal eyes, an exciting development for wildlife photographers.
Real-time AF Performance can be activated by half pressing the shutter button.
Interval shooting functionality for creating time-lapse movies.

Software version 3.01 for a7Riii & a7iii

Scheduled Release: 16/05/2019
Memory cards stability
Fix an issue that there is a case the user cannot add items in My Menu under specific conditions.

Register your product at My Sony to receive a 1 year extended warranty.
https://www.sony.co.uk/exwarranty

Alternatively please call 02380 221597 or email southampton@lcegroup.co.uk for further information.

A7 III Body
FE 28-70mm Lens
AC Adaptor AC-UUE12
Accessory shoe cap
Body cap
Eyepiece cup
Lens cap
Lens hood
Lens rear cap
Micro USB cable
Rechargeable Battery NP-FZ100
SEL2870
Shoulder strap

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