Sony A7 IV Mirrorless Full Frame Camera Body

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The Sony a7 IV is a versatile camera that goes beyond the basics, excelling in both still photography and video recording. This advanced hybrid mirrorless camera offers high resolution and impressive autofocus performance, making it attractive to photographers. Additionally, it features robust 4K 60p video recording, appealing to filmmakers and content creators.

Unparalleled image precision and quality
Experience unmatchable image precision with the 33 MP full-frame Exmor R back-illuminated sensor, enhanced with the new Bionz XR processing power. This technology ensures superior professional image quality, even in low light situations. Embodying the latest colour science and creative modes from professional Sony cameras, this Alpha A7 IV enables you to capture lifelike, vibrant images with a unique, personalised touch.

Advanced Autofocus Capabilities
The Sony Alpha 7 IV is equipped with the most advanced Real-time Tracking and Eye AF technology, capable of tracking humans, animals, and birds with effortless precision, whether you're clicking photos or recording videos. Shooting at up to 10 frames per second with rapid buffer clearance, this mirrorless full frame camera ensures you never miss a moment of the unfolding action.

Innovative shooting experience
This A7 camera combines a sleek design with a clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor, and a 5-axis In-Body Image Stabilisation (IBIS) system to offer a stable and comfortable shooting experience. Sony's intuitive new touch-capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot enable a seamless switch between photo and video, letting you focus on creativity.

Superior video content creation
Record your content in 4K at up to 60p with full pixel readout and no binning for optimal quality. For seasoned filmmakers, the Sony Alpha 7 IV provides 4:2:2 10 bits recording and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and easier editing. Coupled with the ultra-fast Real-time autofocus technology, tracking your subject's eye in motion is a breeze. Unique video tools such as breathing compensation, a digital audio interface for professional audio microphones, and a heat dissipation structure for long recording sessions lets you enhance your filming experience.

Seamless connectivity
The Alpha 7 IV offers live streaming at up to 4K15p or Full HD 60p without requiring a capture card, ensuring constant connectivity with your audience. With the latest USB-C Gen 3.2 compatibility, an ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode, this mirrorless digital camera allows for swift image transfer and instant sharing.

The ultimate Sony experience
Choose from 40+ Sony native full-frame lenses to truly unleash your creative potential. Specifically designed for Sony cameras, these lenses ensure you get the best quality and shooting experience for capturing the best moments in greater detail.

Sony a7 IV Mirrorless Camera
NP-FZ100 Battery
AC Adapter
Body Cap
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable

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